The Rise of Walker Hayes: A Viral Sensation Documented in Fancy Like Walker Hayes
In a remarkable intersection of music, family, and viral fame, Virgil Films has announced the acquisition of Fancy Like Walker Hayes, a feature documentary capturing the incredible journey of country music star Walker Hayes. The film, directed by Matt Beurois and produced by Auregan and is now available on Prime Video, Apple TV, Fandango at Home and Google Play.
This documentary takes an intimate dive into Hayes’ life, tracing his path from small-town beginnings to global recognition. The spark? A TikTok dance video featuring Hayes and his daughter Lela. Their playful choreography to the song Fancy Like turned into a cultural phenomenon, reshaping the landscape of country music and its audience.
A Viral Hit That Redefined Country Music
In 2021, Fancy Like climbed to the top of Billboard, Amazon, Spotify, and iTunes charts, making it a staple anthem for country fans and beyond. The accompanying TikTok video, choreographed by Lela, catapulted the song to unimaginable heights. Garnering over a billion views across social media platforms and 850 million streams in the U.S. alone, it transcended the boundaries of traditional country music.
The song’s infectious appeal even inspired a marketing campaign by Applebee’s, cementing its place in pop culture.
An Unprecedented Look Into Walker Hayes’ Life
Fancy Like Walker Hayes offers unparalleled access to the star’s personal and professional life. It chronicles Hayes’ 17-year journey through struggles with addiction and personal loss, culminating in his seemingly “overnight” success. Yet, as the film reveals, this success was hard-earned, underscored by courage, resilience, and the steadfast support of his family.
Through interviews with Hayes, his wife Laney, daughter Lela, and music industry heavyweights like TikTok’s Marissa Jeffries and Applebee’s President John Cywinski, the documentary paints a comprehensive picture of Hayes’ meteoric rise.
A Story of Music, Family, and Breaking Barriers
More than a celebration of a hit song, Fancy Like Walker Hayes is a story of perseverance, inspiration, and the transformative power of music. The documentary also marks a turning point in country music history, showing how one viral moment bridged the gap between traditional country fans and a wider, more diverse audience.
As Fancy Like broke records and reshaped perceptions, it proved the potential of platforms like TikTok to create crossover hits and redefine genres.
Now Available: Don’t Miss the Definitive Story
Fancy Like Walker Hayes is now available to rent or buy at your favorite retailer here. Whether you’re a die-hard country music fan or someone who danced along to the viral TikTok sensation, this documentary promises an unforgettable look at the man, the music, and the movement that changed everything.
UPDATE… The Hayes family see the movie on Amazon!
